About a third of the S&P set to report earnings this week — what’s your execution plan?
July 26, 2010

For those of you who sent me comments thanking me for your fortune of trading McDonald’s after you did some DD after reading my last post — you’re welcome.

For those of you who have been frozen on the sidelines afraid to make a move and you read my last post about watching McDonald’s — I hope you watched closely, because that’s how this market has been trading.

By the time the street is buzzing about a name in this market, it’s almost too late — you have to be a step ahead of them.

Do your homework.

Know when your companies are set to report earnings.

Read every single thing on them leading up to earnings.

Size it up.

And if everything appears to be positive, make a calculated decision on how to execute your trade — before the street starts buzzing.

Leading up to last Thursday, everyone was buzzing about Amazon and Microsoft, but many of the traders already executed their trades before the actual earnings reports, so when these companies actually released their earnings — there were no grand moves in the market — the traders had already been in and out of those positions.

Meanwhile, McDonald’s had a stellar day — trading ahead of its earnings.

In this market, you better be moving with stealth-like precisions, knowing precisely what numbers you’re looking for — or you’re going to get slaughtered.

Now that you see how this market is moving, you’ll have a better idea how to trade this week, as about a third of the S&P is set to report their earnings.

Fasten those seatbelts and be prepared to act like a lion and pounce on your trades with lightning speed — and get the heck out before it’s too late.

But don’t you dare make a move if you haven’t done some solid DD on every single execution — as I can pretty much guarantee that the only thing that will get executed will be yourself.

Just remember the usual disclaimer: Don’t base any of your investment decisions on anything you read here. Do your own due diligence, or at least enough research to pick the right professional to do it for you.

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